Patrick Moser, Managing Director, MARMIND
Portrait Patrick Moser
MARMIND, a leading provider of Marketing Resource Management software, today announced it has been recognized as a Strong Performer in The Forrester Wave™: Marketing Resource Management, Q3 2022 report by Forrester Research, Inc.
Per MARMIND's vendor profile in the Forrester evaluation, "Newcomer MARMIND's focus on 'plans, budgets, and results' is unique in a field of content-legacy MRM vendors. MARMIND envisions itself as a 'marketing cockpit' to guide all of marketing, starting in its homebase in Europe."
The report also cites that "Like other vendors, MARMIND is heavily invested in AI for innovation, but unlike others, it aims to develop algorithms for distinct reasons: resource attribution modeling and marketing analytics to deliver the 'results' portion of its value proposition."
MARMIND received the highest scores possible, defined as superior relative to others in the evaluation, in the following criteria:
- Innovation Roadmap
- Performance (Strategy)
- Commercial Model
- Financial Planning
- Unified Platform
"We are honored to be recognized by Forrester Research as a Strong Performer in their Marketing Resource Management evaluation," said Patrick Moser, MARMIND Managing Director. "We believe our position in Forrester's Marketing Resource Management Wave is a validation of our vision: to provide marketers with effective planning and real-time control over their marketing."
The Forrester Wave™: Marketing Resource Management, Q3 2022 report evaluated nine marketing resource management providers and found that "The heart of the company's (MARMIND's) platform is the integrated calendar, which is superior in its ability to pivot against any project, campaign, department, brand, etc." Furthermore adding that "A quick start menu also allows for easy action and utility from any calendar entry. Dashboards offer pivot table flexibility; users can build data visualization widgets any which way."
"Our team's focus on innovation and usability for our client base has been critical in driving our success. We're incredibly proud to be named as a Strong Performer and will continue to focus on providing our clients with a solution that helps steer their marketing success," added Moser.
For more information on the Forrester Wave: Marketing Resource Management Q3 2022 report, please visit Forrester's website here.
MARMIND® is a leading Marketing Resource Management platform that empowers marketers worldwide to optimize resources and maximize results.
The only marketing cockpit to create seamless workflows for planning, budgeting, and result analysis across point solutions, departments, and locations, MARMIND® enables businesses to make better decisions.
Relying on a large network of marketing experts and technology partners, we offer complementary consulting, implementation, and support services to ensure that our customers have everything they need to master their marketing.
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Original Source: MARMIND Cited as a Strong Performer in Marketing Resource Management by Independent Research Firm