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Behind the Scenes of a Beauty Brand Launch Party, From Deck to Champagne
The Edit

Behind the Scenes of a Beauty Brand Launch Party, From Deck to Champagne

A skincare line reaches the room in one night. The work behind it takes months.

The Edit

Goer Launches in Austin, and the Empty-Room Economy Gets a Booking App

A last-minute booking platform for unused fitness and wellness spots opens in Texas — and it is a case study in how launch events handle the seats nobody fills.

01

The Party Circuit

Invitations, rooms, and who filled them.

Galas

Red Carpet

Launches

Events News

02

The Guest List

03

Latest Stories