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Underlining Wins L’Oréal and Unilever Top Executive Tobias Kuetscher
MIAMI - January 10, 2023 - (Newswire.com)
Rising beauty startup Underlining has officially announced the appointment of Tobias Kuetscher as its new Chief Growth Officer. In his new role, Kuetscher will work to strengthen the company's multi-channel growth initiatives and lead the firm's global expansion. The move marks the latest addition to Underlining's growing global executive team.
"We are thrilled to have been able to excite Tobias Kuetscher with our extraordinary success story and win him for our leadership team," said Raz Romanescu, CEO and co-founder of Underlining.
"Tobias brings an extensive network and expertise in the beauty industry globally that will help us further advance our strategy and organization, as well as reach our ambitious growth plans."
Prior to joining the Underlining team, Kuetscher served as Unilever's General Manager for both the European and Asia-Pacific regions. Kuetscher also held leadership roles in marketing and sales at L'Oréal. Holding master's degrees in business from the University of Mannheim and Swansea University, Kuetscher brings 20 years of beauty industry experience to the Underlining team.
A leader in brand development, Underlining has propelled companies such as Nailboo, Hide, and Tatbrow to the forefront of the beauty and wellness space. From its existing brand portfolio, the industry pioneer has recently amassed over 1,000,000 customers collectively within the U.S.
Having recently entered into an official retail partnership with 3,000 physical stores across the country, Underlining is well on its way to reimagining the world of beauty and wellness through its breakthrough cosmetic products.
To learn more about Underlining's rapid growth in the market or to learn more about its expanding brand portfolio, please visit http://www.underlining.com.
About Underlining™
Underlining™ is one of the fastest-growing beauty startups in the USA. The flagship brands disrupting the industry include Nailboo® (nails) and Hide® (color cosmetics & skincare), which have a cult-like customer base on social media.
Contact Information:
Aidan Cole
[email protected]
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Original Source: Underlining Wins L'Oréal and Unilever Top Executive Tobias Kuetscher
Diallo Gordon Named Chief Marketing and Product Officer at Passport Technology
Logie.ai Shortlisted to Debut Disruptive Social Commerce Tech This Weekend at the 2023 NRF...
Logie's Creators Are Matched To Brands Using AI
Logie is using historical data to automatically match the right brand with the right influencer who is most likely to create content that will generate sales
Social commerce startup Logie will exhibit at the 2023 NRF Retail's Big Show. The company was among a handful of firms shortlisted under the Innovation Lab category for creating breakthrough technologies in AI and Machine Learning. This event will be a platform for the firm to showcase its groundbreaking tech that's helping reshape the creator economy by applying a data-informed, intelligent business model. Retail's Big Show is the biggest annual retail conference in the world. This year's chapter will take place at New York's Javits Center from Jan. 15 to 18.
Brand-creator partnerships have traditionally been time-intensive. Brands typically pour in hours of work browsing through marketplaces just to find the right influencer for their product. This conventional approach is often costly and many times ineffective. Logie's technology oils influencer collaborations so that brands can spend less and get more results. Similarly, the company's model makes it easy for creators to identify better opportunities and earn high commissions based on results.
The NRF exhibition adds to the public engagements where Logie has featured in the recent past. In Q3 last year, Logie co-produced its own national social-commerce event in Virginia. This was a super-successful technology exposure convention that brought together hundreds of live-stream creators. In October, Logie was chosen to participate in Advertising Week's Accelerator; an important forum that provides opportunities for marketing-related innovators.
Social commerce in the U.S. has come a long way over the last few years. Consumers are increasingly looking for immersive purchase experiences, and top e-commerce platforms are scrambling to cater to this demand. Content created by Logie influencers helped move over $20 million worth of products in the three months between September and November 2022. These are notable numbers for a startup that has been around for less than a year. The firm also raised pre-seed from e-commerce industry leaders and signed billion-dollar companies as design partners.
"We are excited to be among the few companies that were selected to demo at this year's 'Big-Show' under the Innovation Lab category. This just underscores the impressive impact that our technology is having on the creator economy. During our first three months pilot with creators, our influencers generated over 5.6 million product clicks and $22.1 million in revenue, amounting to an 8.65% conversion rate (compared to the industry's highest of 2.6%). This just underlines the sheer potential of our business model. The NRF event will be yet another opportunity for our team to showcase the amazing things that we are doing," said Logie's tech-team leader, Mohammad Raza.
Contact Information:
Tanya Breus
Senior Business Development Executive
[email protected]
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Original Source: Logie.ai Shortlisted to Debut Disruptive Social Commerce Tech This Weekend at the 2023 NRF Retail's Big Show
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Author John Cheek’s New Book ‘Embarrassed to Be With Amy’ is the Story of...
John Cheek has completed his new book "Embarrassed to Be with Amy": a touching romantic story that puts the reader with an interracial couple, a black man and a white woman in Texas, and all of the burden that comes with that in a southern state, accepting these facts as reality and trudging through it with good raunchy humor.
Published by Newman Springs Publishing, John Cheek's controversial tale makes the statement that it's not so controversial, not shying away from the preconceived notions brought in by people of both races but does so earnestly, pushing that even through opposition and hate, love can still flourish in this romantic comedy.
Readers who wish to experience this inspiring work can purchase "Embarrassed to Be with Amy" at bookstores everywhere, or online at the Apple iBooks Store, Amazon, or Barnes and Noble.
For additional information or media inquiries, contact Newman Springs Publishing at 732-243-8512.
About Newman Springs Publishing:
Newman Springs Publishing is a full-service publishing house for serious authors. Each title produced by Newman Springs Publishing undergoes every step of the professional publishing process, including editing, layout, cover design, circulation, distribution, and publicity. All titles are made available in both e-book and print formats. Newman Springs Publishing distributes to tens of thousands of retail outlets throughout North America and internationally. All manuscripts in any genre are welcome to be submitted for review; if the manuscript meets the necessary criteria and is accepted for publication, Newman Springs Publishing will work closely with the author to bring the book to the retail market for a relatively inexpensive initial investment.
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Media Relations
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Original Source: Author John Cheek's New Book 'Embarrassed to Be With Amy' is the Story of an Interracial Couple in a Country Divided by Hate, Racism, Politics, and Religion
Group Management Services Closes Acquisition of Alabama-Based Professional Employer Organization, Simpeo
Group Management Services, Inc. (GMS), a professional employer organization (PEO) headquartered in Richfield, OH, announced today it completed the acquisition of Alabama-based PEO, Simpeo. This serves as the company's second acquisition in the last three months, its fourth since 2020.
Founded in 2018, Simpeo has quickly become a regionally-recognized brand and is known for its white-glove approach to professional services. Similar to GMS, Simpeo is also a Certified PEO (CPEO) by the Internal Revenue Service. Becoming and remaining certified as a PEO requires that a CPEO has met the most rigorous background, financial reporting, tax compliance, and bonding requirements as outlined by the program's regulations. Currently, less than 50 of the nation's 900+ PEOs are certified.
This acquisition lends a hand in GMS' ongoing expansion and ever-growing nationwide footprint. Michael Kahoe, GMS' Owner and President, shared, "We were particularly interested in Simpeo because their client-first mentality mirrors what we already champion at GMS. The acquisition is mutually beneficial for both companies and their clients. We look forward to continuing to blend these organizations and refining the client experience."
Patrick Cooney, Co-Founder and President at Simpeo, remarked, "GMS is a well-known market leader whose brand is associated with excellence, we are extremely excited for Simpeo to join their family of companies." Blake Patterson, Co-Founder and CEO at Simpeo, also shared, "We are excited to join GMS and have made plans to rapidly scale Simpeo's operating footprint. The addition of GMS' capabilities will enable us to service a broader segmentation of customers and improve value creation across all customers."
Simpeo was represented by McHenry Consulting in this transaction.
About Group Management Services: Group Management Services is headquartered in Richfield, Ohio, and represents more than 2,500 companies with over 45,000 worksite employees. There are currently 21 offices located throughout the United States. Businesses can rely on our expertise in payroll, human resources, risk management, and benefits.
Contact Information:
Halle Schossler
Marketing Manager
[email protected]
3304185672
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Original Source: Group Management Services Closes Acquisition of Alabama-Based Professional Employer Organization, Simpeo