CEOs Position Themselves as Thought Leaders With Newswire’s MAP
According to the B2B Thought Leadership Impact Study conducted by LinkedIn-Edelman in 2021, "65% of respondents said a piece of thought leadership significantly changed their perception of a company for the better, while 64% say thought leadership is a more trustworthy basis for assessing a vendor's capabilities and competency than marketing materials and product sheets."
While improved perception and trust are two positive outcomes created by thought leadership content, Chief Executive Officers (CEOs) still struggle to find their voice in a crowded marketplace.
Newswire, an industry leader in press release distribution and media technology for nearly 20 years and counting, realized this shared struggle and developed a solution that gives CEOs of small and midsize companies a platform to share their expertise.
Through Newswire's Media Advantage Platform (MAP), CEOs across the country are leaning into a consistent cadence of press releases that are complemented by earned media, sponsored media interviews, and Forbes leadership pieces to position themselves as thought leaders in their industries.
"Now more than ever, consumers want to see the executives of the brands they'll potentially do business with are knowledgeable and more than just a talking head," said Joseph Esposito, Chief Executive Officer at Newswire. "Our MAP acts like an amplifier that helps CEOs rise above the noise of a crowded market to show and not tell their audience they're experts in their fields and their businesses can be trusted to deliver the solutions they need."
CEOs that leverage Newswire's MAP have direct access to a host of offerings to bring their thought leadership content to the forefront such as:
- Press release writing services
- Media database access
- Media monitoring
- Targeted outreach to media and commercial contacts
- Robust data and analytics
All of these elements work together to empower CEOs to deliver the right message to the right audience at the right time.
In fact, Andy W., a CEO in the marketing and advertising industry, shared in a TrustRadius review that "Newswire is our go-to resource for both our own company announcements as well as for our marketing clients."
Experience and dependability paired with innovation and strategy make Newswire's MAP a powerful marketing tool for CEOs.
To learn more about Newswire's Media Advantage Platform and its integrated media solutions, visit Newswire.com.
About Newswire
Newswire is a media technology company that provides its clients the Media Advantage Platform consisting of press release distribution, media databases, media monitoring, and newsrooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.
Through its disruptive Media Advantage Platform, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.
To learn more about Newswire and its Media Advantage Platform, visit Newswire.com and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row.
For more information, visit https://www.newswire.com.
Contact Information:
Charlie Terenzio
Chief Marketing Officer
[email protected]
Press Release Service by Newswire.com
Original Source: CEOs Position Themselves as Thought Leaders With Newswire's MAP
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Vive Funds’ Veena Jetti Shares Importance of Diversity for Global Diversity Month
DALLAS - October 31, 2022 - (Newswire.com)
Veena Jetti, founder of Vive Funds, a private equity firm specializing in multifamily real estate investments, met with National Today to discuss her experiences and struggles climbing the corporate ladder in a male-dominated industry. The feature interview is a part of a series of pieces by National Today in celebration of Global Diversity Awareness Month. The series showcases the successes and challenges females and minorities currently face while thriving in the corporate world.
According to data compiled by Zippia.com, only 31% of real estate investors in 2019 were female. Per Jetti, one of the most significant issues women in real estate investing face is the constant challenge of having to prove their expertise time and time again while their male counterparts are generally given the benefit of the doubt. She recalled multiple instances throughout her career in which she was assumed to be someone's assistant rather than the founder of a company with over one billion dollars in transactions.
"We face a lack of women and minorities in leadership positions even though we are just as capable of driving success in our businesses," said Jetti. "Having strong, successful role models and mentors is vital for the next generation of women and minorities to succeed."
Jetti went on to detail her recurring issues with imposter syndrome. After jump-starting her career with a $1.2MM capital raise, she spent months consumed with the idea that she was bound to fail and put her family in a poor financial position. Having confided her fears at the time only to her husband, Jetti now reveals her struggles when detailing her professional journey to help young entrepreneurs who may find it beneficial to hear from someone on "the other side" of their career.
"I can now raise $1.2MM with one phone call," said Jetti.
"Currently, I am doing deals north of $100MM, and I still have those moments of feeling like I am going to fail. What helps me move forward is my mantra that if I'm not uncomfortable, then I'm not aiming high enough. We do not grow when we are maintaining the status quo; it takes discomfort and challenges to achieve new heights," Jetti added.
When asked about the historically low numbers of women in executive positions within the real estate industry, Jetti highlighted how unconscious biases amplify the problematic nature of the corporate ladder. While appreciative of the emergence of positive changes that are helping to rebalance the scales in terms of leadership diversity, she was adamant in her desire for more to be done. Attributing much of her leadership development to the minority women she met in executive positions early in her career, Jetti now hopes to serve as a similar figure for young women and minorities fighting their way to the top.
Vive Funds has taken an active role in transforming the landscape for women in real estate. The firm has implemented multiple policies to attract and retain top female talent. The creation of said policies was shaped by discussions that members of the Vive Funds team had with women to discover some of the common challenges they faced in the industry. The team found some of the most important topics of discussion related to work-life balance and company support when starting families or tending to personal priorities outside work.
"At Vive Funds, we have strived to be the leader in this change. By employing a few policy updates like unlimited PTO, paid parental leave for all new parents, including adoptive parents, flex scheduling, remote work, and a family planning reimbursement, our employees report higher levels of job satisfaction and that comes through clearly in the quality of work they deliver," said Jetti.
"It is a simple concept that many seem to ignore -- when employees, especially women overlooked for years, feel valued, they will also value your company. While I have seen more women in the workforce and leadership than when I started, we have far to go to reach true balance in the workplace."
Jetti encouraged companies interested in promoting diversity and inclusion to engage in meaningful conversations with minority employees and enact changes based on their feedback, noting how impactful transformations are derived from listening to their stories and the stories of other minorities in the community.
Vive Funds does not work or partner with any companies that do not hold similar values in this regard. Jetti has found that many companies need to be made aware that they are plagued by poor diversity and inclusion practices. As a company, Vive Funds does not remain silent on these issues, giving companies a chance to rectify the problem by installing more minorities and women into leadership positions before cutting ties.
"If they choose not to make any changes, they not only lose our business, but they also lose the value of diversity of thought that comes from having minorities and women in positions of power. Money is a driving force in change and you can make a massive impact by choosing to do business with people who also value diversity," said Jetti.
To learn more about Vive Funds or founder Veena Jetti, please visit https://vivefunds.com.
About Vive Funds
Vive Funds was launched to fulfill our mission of carefully curating high-quality real estate investments. Our innovative strategy and our detailed process drive our core value of investor-centric projects. Vive has developed a rich network of global business partners to make early and transformational investments in assets that have the potential to do great things.
Contact Information:
Mike Albanese
[email protected]
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Original Source: Vive Funds' Veena Jetti Shares Importance of Diversity for Global Diversity Month
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The Luxury Pergola Makes High-End Motorized Pergolas Accessible to All Homeowners
The Luxury Pergola
With its direct-to-consumer model, the brand's innovative approach offers a premium way to cover your patio with a roof that opens and closes to keep out the rain or to provide shade.
Designed by lifelong contractors with a combined 40+ years in design and construction, the Elmore family created The Luxury Pergola with a mission to offer durable patio covers at affordable prices.
With its direct-to-consumer model, the brand's innovative approach offers a premium way to cover your patio with a roof that opens and closes to keep out the rain or to provide shade. Designed to last a lifetime, it's made of durable, electrostatically powder-coated, aerospace-grade aluminum, capable of handling up to 160 mph wind speeds or 4,000 lbs of snow, whether the louvers are open or closed. Years of development have made the system easy to install, and production efficiencies keep the product affordable for most homeowners.
Co-founder Stacy Elmore commented, "When we were raising our kids, we would've loved a covered area to enjoy with them, but all the options at the time were too expensive, required yearly maintenance, or rotted over time. Our motorized louvered pergola provides protection from sun and rain at a price point that's within reach for most families. Our customers can experience the same luxury outdoor living at a more budget-friendly price."
Designed, extruded, cut, and machined in the USA, The Luxury Pergola doesn't offer a lower price by sacrificing quality. Compare this motorized pergola to any other more expensive competitor, and you'll find it's just as strong. The Luxury Pergola also offers trim packages not available anywhere else. Stacy comments, "It was important to our family to keep it Made in the USA. At a time when quality can depend on where the parts are sourced, we're steadfast in our belief that the best products in the world are made in America."
Because customers save money on the material and install it themselves, homeowners will enjoy a higher return on their investment due to the quality and price of this pergola. The easy-to-follow video and written installation guides make construction as quick as a few hours. With a variety of finish colors and trim packages to choose from, The Luxury Pergola offers the best value pergola on the market. For more information or to place an order, visit www.theluxurypergola.com.
With shipping available to the Contiguous United States, The Luxury Pergola is creating outdoor living spaces that make your neighbor jealous.
For more information on The Luxury Pergola or to place an order, visit www.theluxurypergola.com. For media inquiries, please contact Harrison at [email protected].
About The Luxury Pergola:
The Luxury Pergola is an online motorized pergola brand focused on offering high-quality aluminum pergolas at affordable prices. The Luxury Pergola is Made in the USA and designed by the Elmore family. The powder coat finish has the highest durability available: AAMA2605. The Luxury Pergola uses the highest quality polymers in the construction of their whisper-quiet end caps, allowing for smooth, nearly noiseless operation of the pergola. Learn more at theluxurypergola.com.
Contact Information:
Harrison Elmore
VP National Operations
[email protected]
4632721666
Stacy Elmore
VP Business Operations
[email protected]
4632721666
Press Release Service by Newswire.com
Original Source: The Luxury Pergola Makes High-End Motorized Pergolas Accessible to All Homeowners
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