Launches
How to Throw a Launch Event on a Small Budget
The room matters more than the bar tab — and the cheapest launch parties are usually the ones with the sharpest idea.
Launches
Launches covers the events brands stage for themselves: flagship openings, collection drops, fragrance debuts, pop-ups and activations. Reporting notes the format, the guest mix, the production spend and whether anyone bought anything afterward. Best used by readers working in brand marketing, events or retail.
Launches
Fashion Collection Launches: How the Guest List Is Built
The clothes are the excuse. The room is the product — and every name on it earned its place on purpose.
Launches
Behind the Scenes of a Beauty Brand Launch Party, From Deck to Champagne
A skincare line reaches the room in one night. The work behind it takes months.
Launches
Goer Launches in Austin, and the Empty-Room Economy Gets a Booking App
A last-minute booking platform for unused fitness and wellness spots opens in Texas — and it is a case study in how launch events handle the seats nobody fills.
Launches
Idahoan Launches Ultimate Mashed Potatoes, and the Restaurant Comparison Deserves a Second Look
A premium shelf-stable mash arrives with big promises attached. Some of them hold up; the restaurant framing is doing more work than the ingredient list is.
Launches
Who Makes the Influencer Guest List at a Brand Launch
Behind every launch party's velvet rope sits a spreadsheet, and the math favors engagement over fame.